Photo Credits: newwave.com
It’s been two years since Google+ has been created in the world of social media by Google Inc. When the social media platform just got launched, people had huge expectations from it, coming from Google. Although it did not seem that great to be honest. most people said they were let down by the whole experience and there was not something very new in it. It did manage to take up in a while thanks to the consistent brainstorming at the Google’s end. They have been up and about to make Google+ a necessity for people wanting to survive a business online. It works great as collating one’s work on the web making it easier for the bots to understand the genuinity of a person’s worth online. You don’t need to add a management diploma to explain how good of a marketer you are now; your work speaks for you.
Google+ has been known to be much more than a social networking site now, because it’s a step ahead from social networking sites by inviting the idea of authorship tool which associates web-content directly with its owner/author. In two years, Google+ has created the magic of being the second largest social networking site after Facebook. According to the trade figures, 540 million users are a part of this monthly service side. Being a Google product, users can enhance other properties like Gmail,YouTube comments and other features while operating The Google+ site.
- Wider Reach:
While on other social networking sites, one can promote and spread the content only within the circle of friends and acquaintances in your friend list, google+ gives users the major advantage of the content being available to those users who are specifically looking out for it in the search engine. This involves wider scope for participation and more platforms to communicate with strangers of common interest.
- Great Competitor:
Within a span of two years, Google+ has emerged to be a top player in the market by beating the number of active users of other popular websites like Pininterest, Twitter and Linkedln. With an active users of 540 million , it’s competing with Facebook ( 701 million active users) and very soon it may adopt other strategies of rising to the top.
- Google+’s Connection with SEO:
Photo Credits: hyperlinkpress
It’s important to have a Google account for the simple reason that the SEO (search engine optimization) connection with google determines your position as a company, brand, website in the world of search engine. Visibility is one key factor that creates the demand to be in Google+ . Along with that chance of engaging with a community are a lot greater in Google+. The Even Trade analysis considers that Google+ aids in marketing the idea.
On the whole, Google+ is rising for many reasons. The unique facilities that it provides which is at par with other social networking sites like Facebook and Twitter. The association with ‘google’ and other tools of google like YouTube,Gmail,Blogger has helped the Google+ rise into a giant social media provider in the market. Very soon it can be in the top by introducing other unique features which can switch the lifestyle of the social networks from using Google+ for networking.
Author Bio:
Toni Meadows is a retired Business professor who now blogs about education and it's importance in society. He has visited several colleges in Melbourne and has written his observations on business courses and opinions about each one.